Already signed the new partnership between NIPPO Vini Fantini and DMO group Spa, for the first time involved in the professional cycling. Two years agreement for the display of the brand “Isola dei Tesori”, winner of the “Best sign of the year in Italy”.
The DMO S.p.a. group, leaded by the entrepreneur Fabio Celeghin, make is debut in the world of professional cycling. The choice is to support the NIPPO Vini Fantini. The image of a new cycling coming from the team leaded by Damiano Cunego, with many young talent sas Eduard Grosu, Iuri Filosi, Antonio Nibali, Nicolas Marini and Giacomo Berlato, convinced the italian entrepreneur, already a fan of cycling, international recognized as a great promotional and visibility channel. Indeed the two years partnership with an italian-japaneese project, to substain a project already looking to the future. The DMO S.p.a., with more than 1600 employees and more than 400 point of sales all over Italy, among them the brands CAD, Beauty Star and Isola dei Tesori. The cycling, with all his fans, represente a great promotional universe, with many events and a great national and international appeal.
“For this reason we decided, as a group, to invest on this project” declare Fabio Celeghin, entrepreneur and manager of the group. “We signed a two year agreement, the minimum to build up a brand awarness for our group among all the fans of this sport. Our choice on NIPPO Vini Fantini team to link us with a new and modern way of doing cycling, able to value all marketing activities of the team and of their partners.”
In 2015 the DMO group will display on the side strip of the official jersey of the team with the brand “Isola dei Tesori”, italian brand awarded in 2013 and 2014 as best italian PET sign and leader among pets. The official debut on the jersey is expected in Coppi & Bartali, very important race for Damiano Cunego and the team.