Later on “Sognando il Giro”, the first Docu-Reality on the world of cycling is back, revealing all the backstage of a Pro team. The second edition will be named “Forza NIPPO” and will be on-air on Bike Channel, the number 214 of SKY platform in Italy, every Sunday at 8.00 p.m.
#ForzaNIPPO
New name, new episodes, same brilliant characters.
Bike Channel and the NIPPO Vini Fantini launch the second edition of the Docu-Reality that will unveil all the backstage of a Professional Cycling Team. If the first edition, “Sognando il Giro”, was based on the dream of a new team that aim to participate to the Giro d’Italia, the second edition will start from the Pink Ride of the 2016, where Damiano Cunego was in battle until the end for the “Blue Jersey”, to tell to the public the story behind this race and all the following races in Asia in front of a great and numerous public. From here the idea of the new name, “Forza NIPPO”, with the adventures in Asia and in particular way in Japan of the #OrangeBlue riders, with a special and unique overview on the Asian races outside from the historic one in Europe.
#MainCharacters.
The verve of the Sports Director Stefano Giuliani, the concentration of the captain Damiano Cunego, the Genki Yamamoto attitude on his first Pink Ride, the determination of Pierpaolo De Negri, leader of the Asian races and twice Blue Jersey in the two Japanese races. All them and many many more will be on-air from the 25th of September on Bike Channel, n. 214 of SY platform each Sunday, for 6 week-end, at 8.00 p.m. with a new episode. The storytelling will re-start from the great goal of the first season: the Giro d’Italia. The story will focus both on the internal Pro team complexity and on the external one, of the RCS organization of one of the most important e complexed competitions of the Pink Race, with many interviews and backstage collected thanks to RCS Sport collaboration.
#Numbers.
The second season of the Docu-Reality came also from the first year success, that went on-air on Bike Channel (and Gazzetta TV), with numbers and share over the best expectations. Around 300.000 people looking to at least one episode, with a medium share of 25.000 first edition episodes on Bike Channel. The success was also a social media one, with 120.000 view of the video teaser of the 2015 edition.
Francesco Pelosi, the General Manager of the team is very satisfied of the project born and builded, from a marketing point of view, inside his communication agency Sun-TIMES: “Thanks to the partnership with Bike Channel and with the support of sponsor as NIPPO, Vini Fantini, De Rosa, Vittoria, Inkospor that have continued to believe in the project we have been able to realize a second season that have a big potential, in my opinion also more interesting of the first one, because with Giro d’Italia backstage and Asian races backstage that usually standard public is not able to seen. The project was born in 2015 in Sun-TIMES and has a winning marketing and tv model. Thanks to RCS Sport will be possibile to storyteller also the backstage of the Giro organization. Very particular will be also the possibility to see Asian races, most recent of the European one, but with an incredible number of public on the roads, starting from the Tour of Japan, until the Japan Cup passing through the Tour de Hokkaido.”
The Official Trailer and some teaser will be unveiled in next days on the official Facebook Page of the team. For all the fans the official meeting is for Sunday 25th of September, at 8.00 p.m. on Bike Channel, n. 214 on SKY platform.