Nippo Vini Fantini presents its new coordinated team image. An original and new website, renewed social network channels and from January, the biological passport of the athletes will be online. A new image for a new cycling world.
The Blue Mountain Team has a new “Home”, which is today online. Its Home is ready to receive all the cycling world lovers and sports addicted.
www.nippovinifantini.com is the address of the new web site, whereas, “NIPPO Vini Fantini” is the name to remember in order to follow the team on Facebook, Twitter and Instagram.
The official team jersey, the bikes by De Rosa, the shoes and helmets by Vittoria and the new team car will complete the characteristics of the new Pro cycling formation. So, the Blue Mountain Team is ready to shine in all the races scheduled for the season 2015 and it will show its glowing colors, more precisely #OrangeBlue ones.
#WEBCOMMUNICATION – the new web site brings to light the emotions of the cycling world. It presents a vertical structure and a huge Home Page including all the most important events of the team career. It will be easy to discover all the athletes and staff, the team news, the sponsor partners, the social network community and the team e-shop (it will be available soon). The web design is related to the team “dress code”: navy blue triangles, orange outlines and a lot of dynamic elements that boost web site appeal. Furthermore, the team attitude shows an interest in social network communication: by now, you can find the team on Instagram, Facebook and Twitter. The #BlueMountain will follow all the main events of the team and will share some “back stage” information with its followers.
#FULLTRANSPARENCY – Not only a cool image but also the willingness to open the doors towards the audience. A new approach that will combine sport passion and communication.
From January 2015, each description of the athletes will be updated and will contain ADAMS’ official data (WADA biological protocol and World Anti-doping Agency information). The data about the medical examinations (even unexpected medical tests) will be available in order to be more transparent and authentic towards the audience of the cycling world.
This challenge starts from the new Pro italian UCI team in order to show its creed: “This is a unique project at the moment”, these are the words of Francesco Pelosi (General Manager of the Team). “We believe that this should be the right way to approach to the cycling world and that the information transparency is so much important nowadays. We hope that other teams will follow our path in order to speak clearly to all the lovers of this sport, which deserves to be credible and supported.
STAY TUNED!